The CEOs You’ll be Working With
The previous posts were somewhat ‘heavy’ so today I’d like to have a shorter and lighter post. Hence, today we’ll […]
- Written by
- Nati Berkover
- Published
- Apr 2023
- Updated
- Dec 2023
- Read
- 4 min

- You want to approve a new product strategy or a north star
- You want to enforce alignment between departments based on the strategy/north star (see here for more details)
- You want to make a leap-of-faith and experiment with a new product (which is not trivial to implement) that may open the company to new opportunities, but could also result in a waste of time, after all (this what happens with experiments from time to time).
- You want to promote a re-org or a fundamental change of processes and how things work
- You want to increase the budget to your department
The ‘Wonder boy/girl’
- It should be very feasible to convince this person to experiment and try new features and approaches.
- This person will give the product a ‘place of honor’, and hence the product managers in the company will feel significant.
- Processes will be flexible and nothing is written ‘in the stone’
- This stereotype usually lacks the experience of how to manage a company. They also don’t allow themselves to be bound within rules or policies. Therefore – expect chaos across the board.
- They are probably very ‘opinionated’ and hence if your idea/suggestion is interpreted as not aligned with their vision – it probably doesn’t have a chance.
- They may overlook the small details and focus purely on the big vision, which will make it harder for them to stay disciplined and enforce a new methodology or an approach, because they may find it unimportant or just a disturbance.
The CFO
- Will push towards making the company a real business as soon as possible instead of letting it search for purpose and product market fit indefinitely.
- Will push you, the product manager, to be more business oriented and to look for the money.
- Very down to earth and can help you build a solid revenue projection
- Will push towards making the company a real business as soon as possible. Yes, I wrote it in the pros as well. This fact can become a real problem if the company does need the time to reach a product market fit.
- Very little tolerance for experimentation and initiatives
- May push towards local optimizations on revenues and miss the long term optimizations on market share because of that.
- Very tight budget that may not allow the grow the company needs
The sales person
- Knows how to sell; Knows how to tell a story. You should definitely listen and learn.
- Can probably help you frame the story of your product and its value proposition.
- May focus on the amount of closed deals rather than chasing the right customers.
- May put too much energy into a specific prospect or customer even though the right thing to do could be to let go.
- Vision and strategy may not appeal to them. They may favor pure opportunism and hence force you to release a bunch of useless features
- Past features that were developed but never used (or served a single customer)
- Customers whose hunger is never fulfilled even though you gave them everything they wanted to date
- The customers who churned because your team never reached the roadmap items that should have cater to them (because they worked on a bunch of other useless features)
- The lack of any meaningful progress on the roadmap and having the competition closing the gap much more quickly
The engineer
- Quite straightforward. No bullshit. Less politics.
- If your product edge is indeed a technological one, then having such a leader is a huge plus.
- May lack proper business understanding, including marketing and sales
- May focus on the engineering aspects of the solution rather than the value the product needs to deliver
- May not possess great communication skills
The product manager
- An holistic view of the business
- Understanding the pain points and hence the value of the product
- A potentially good balance between sales, marketing, engineering and product
- Too much focus on growth while forgetting to turn this into a business
- Lack of knowledge in sales and marketing may not create enough awareness to the product
The veteran
- A true understanding of PMF and why it’s important
- A true understanding of the importance of the supporting units – marketing, support, sales and engineering, and how they should work together
- A true understanding on how to run a company
- Trying to make it all ‘too perfect’ by trying to apply ALL lessons together