Section · Hands-On
Research & Discovery
3 posts
- May 2024What an Amazing Discovery!What do Google Glass and Microsoft Zune have in common? If you’re not familiar with these products, that’s partly the […]15 min
- Jul 2025Scoping the Discovery JourneyIn this post I will explain what are the various stages you need to master in order to conduct a thorough discovery process (“Mastering the Why”). Specifically we’ll discuss the market, the problem domain, the personas, the pains and the solution phases. What does it mean to master each? And when we can skip those.5 min
- Dec 2024Getting into Their HeadsIn this post we’ll cover how to build an effective personas analysis. What’s important to focus on and what to ignore, including JTBD.11 min